Creative Edge tripled the return on my ad spend!
Body Bella Transformations
In the competitive health and wellness industry, standing out requires more than just quality services—it demands strategic marketing that connects with the right audience at the right time. Dr. Brookh Lyons, founder of Body Bella Transformations, faced this challenge head-on when looking to expand her wellness and weight management clinic in Wisconsin. As a small business entering its third year of operation, Body Bella needed to reach potential clients who might not find them through traditional word-of-mouth referrals.
After partnering with Creative Edge Marketing, Dr. Lyons experienced dramatic improvements in her marketing effectiveness, with her return on ad spend increasing by 3x and even 4X on some campaigns. By creating authentic video content that highlighted both Dr. Lyons’ expertise and the welcoming atmosphere of her clinic, Creative Edge helped Body Bella establish a meaningful connection with prospects long before they walked through the door.
Social media ads are essential to our business
It’s how we communicate with the people who might be interested in what we do and who need us. Otherwise, there’s no way for me to meet enough people who would be able to come in. It’s the no-brainer about how I advertise.
– Dr. Brookh
– Dr. Brookh Lyons, Testimonial
The Challenge: Growing Beyond Traditional Marketing
Before working with Creative Edge, Body Bella Transformations relied on a mix of marketing channels with a heavy emphasis on traditional advertising. While these efforts generated some results, Dr. Lyons faced several key challenges:
- Limited referrals: In the weight management industry, clients don’t typically advertise their weight loss journeys, making word-of-mouth marketing difficult
- Ad fatigue: Their existing social media ads were experiencing diminishing returns as audiences became overly familiar with the content
- Resource constraints: As a small business owner, Dr. Lyons couldn’t dedicate the time needed to constantly monitor and optimize her marketing campaigns
Our Approach: Strategic Video Marketing
Creative Edge developed a comprehensive digital marketing strategy centered around engaging video content that would authentically capture Dr. Lyons’ passion for helping clients transform their lives.
1. Customer-Focused Research
We began by deeply understanding Body Bella’s ideal client profile, their pain points, and the unique benefits Dr. Lyons’ approach offers. This allowed us to craft messaging that went beyond typical weight loss marketing to focus on the life-changing benefits clients experience.
2. High-Quality Video Production
Our team created a variety of engaging video assets featuring Dr. Lyons in her actual clinic environment, helping potential clients feel familiar with the space before ever walking through the door. This authentic approach built trust and reduced anxiety for prospects considering making an appointment.
3. Multi-Platform Campaign Management
We implemented targeted campaigns across Facebook and Instagram, where Body Bella’s ideal clients spend their time. By continuously testing different messaging approaches and creative elements, we identified the highest-performing combinations.
4. Comprehensive Marketing Automation
Beyond just running ads, we built complete follow-up systems including email sequences and lead nurturing campaigns to ensure no potential client fell through the cracks.
The Results: Measurable Growth and Efficiency
The partnership between Creative Edge and Body Bella Transformations yielded impressive results:
- 3-4X higher return on ad spend for their social media ad campaign
- Higher quality leads who were more likely to become clients
- Freed up time for Dr. Lyons to focus on serving clients rather than managing marketing
Why Video Marketing Works for Health & Wellness
For Body Bella Transformations, video marketing proved especially effective because:
- It builds authentic connections: Video allows Dr. Lyons’ warmth and expertise to shine through, helping potential clients feel comfortable before their first appointment
- It educates potential clients: Weight management programs represent a significant investment, and video content helps explain complex concepts in an accessible way
- It creates brand recognition: Through consistent exposure to Body Bella’s video content, potential clients develop familiarity with the brand
- It targets the right audience: Digital video advertising allows for precise targeting of ideal clients based on demographics, interests, and behaviors
Ready for these types of results?
Let’s build out a custom strategy for your business today!